Ratchet+Wrench Radio
The official podcast of Ratchet+Wrench, providing strategies and inspiration for auto care success.
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Episodes
Tuesday Oct 24, 2023
Tuesday Oct 24, 2023
In this episode, Connor Tracy, senior regional manager and director of partner relations at KUKUI, talks about ways shop owners can pinpoint gaps in their customer service sequence to increase the likelihood that customers keep coming back.
Sponsored by Ford Motorcraft
Tuesday Oct 17, 2023
Tuesday Oct 17, 2023
In this episode of Ratchet+Wrench Radio, Ryan Burton of Leads Near Me. We discuss marketing, what it is, the difference between marketing, advertising and public relations and we get Ryan's reactions to the marketing results in the 2023 Ratchet+Wrench Industry Survey Report. Lastly, we talk about his upcoming High Gear Auto Repair Marketing Conference in Atlanta, Georgia, from Nov. 29-Dec. 1.
Sponsored by Ford Motorcraft
Tuesday Oct 10, 2023
Tuesday Oct 10, 2023
In this episode, Taran Sodhi, owner of Conceptual Minds, an auto repair shop marketing firm, talks about how he helped Wiygul Automotive rebrand its shop and what shop owners need to think about when considering a refacing of their own.
Sponsored by Ford Motorcraft.
Tuesday Oct 03, 2023
Tuesday Oct 03, 2023
Why are auto technicians in auto repair shops leaving their jobs? In this episode of Ratchet+Wrench Radio, Chris Lawson of Technician Find talks to editor Chris Jones about a Statistica survey that details eight reasons why people quit jobs and what auto repair shop owners can learn.
Sponsored by Ford Motorcraft
Tuesday Sep 26, 2023
Tuesday Sep 26, 2023
In this episode, Ratchet+Wrench columnist Joe Marconi talks about why shop owners need to be objective when interpreting external data and trends while taking a subjective look at the KPIs that impact their auto repair businesses.
Sponsored by Ford Motorcraft
Tuesday Sep 19, 2023
Tuesday Sep 19, 2023
Keith and Liz Perkins of L1 Diagnostics and Programming recount their humble beginning when Keith refused to work for free and was fired from his job only to realize his dream of being a full-time diagnostic tech was waiting for him on the other side.
Sponsored by Ford Motorcraft
Monday Sep 18, 2023
Monday Sep 18, 2023
Lucas Underwood is the owner of L&N Performance Auto Repair in Blowing Rock, North Carolina. In this series focused on getting to know some of the 2023 Ratchet+Wrench Management Conference speakers, Lucas is going to talk about what he does, what his session topic is about and why you should attend, what excites him about the industry today, and his biggest accomplishments and greatest lessons in business. He also talks about starting his shop and leaving the right legacy.
If you're still not registered for the 2023 Ratchet+Wrench Management Conference, visit rwconference.com and use promo code ChrisJones to get $100 off your registration.
Sponsored by Ford Motorcraft
Thursday Sep 14, 2023
Thursday Sep 14, 2023
Darrin Barney is the co-founder of Barney Brothers Offroad and Repair and the CEO of Elite Worldwide. In this series focused on getting to know some of the 2023 Ratchet+Wrench Management Conference speakers, Darrin is going to talk about what he does, what his session topic is about and why you should attend, what excites him about the industry today, and his biggest accomplishments and greatest lessons in business. He's also going to tell you a fun story on leading by example.
If you're still not registered for the 2023 Ratchet+Wrench Management Conference, visit rwconference.com and use promo code ChrisJones to get $100 off your registration.
Sponsored by Ford Motorcraft
Wednesday Sep 13, 2023
Wednesday Sep 13, 2023
Phil Carpenter is the COO of Urban Auto Care and Avalon Motorsports in Denver, Colorado. In this series focused on getting to know some of the 2023 Ratchet+Wrench Management Conference speakers, Phil is going to talk about what he does, what his session topics are about and why you should attend, what excites him about the industry today, and his biggest accomplishments and greatest lessons in business.
If you're still not registered for the 2023 Ratchet+Wrench Management Conference, visit rwconference.com and use promo code ChrisJones to get $100 off your registration.
Sponsored by Ford Motorcraft
Tuesday Sep 12, 2023
Tuesday Sep 12, 2023
In this episode of Ratchet+Wrench Radio, Tara Topel of Topel's Service Center tackles the tough topics of diversity, equity, inclusion and representation. We look at it from the lenses of gender, ethnicity and ability (those with handicaps mentally and physically) and discuss how to encourage education and involvement so that shop owners and their personnel can be mindful of every customer and of one another.
Sponsored by Ford Motorcraft