Ratchet+Wrench Radio

2023 RWMC Speaker Series | Meet Chris Knuth

Chris Knuth owns Star Motors European Service and founded APAC ATI, both in San Juan Capistrano, California. In this series focused on getting to know some of the 2023 Ratchet+Wrench Management Conference speakers, Chris is going to talk about what he does, what his session topic is about and why you should attend, what excites him about the industry today, and his biggest accomplishments and greatest lessons in his years in business.
If you're still not registered for the 2023 Ratchet+Wrench Management Conference, visit rwconference.com and use promo code ChrisJones to get $100 off your registration.
 
Sponsored by Ford Motorcraft

Placing Excellent Above Satisfaction | Anthony Bodine

In this episode of Ratchet+Wrench Radio, our guest is Anthony Bodine of Protech Automotive Services in Johnston, Rhode Island. Today, Anthony discusses why he's a stickler for the details when it comes to the aesthetics of his shop, how he manages the Protech brand, the care his techs give vehicles and how customers perceive his shop. 
He also talks about all of the ways he strives for excellence in making his shop a premium place for his customers to do business. 
 
Sponsored by Ford Motorcraft

Is Your Bottom Line an Afterthought? | Murray Voth

Most small businesses, such as auto repair shops, focus on customers and sales. Once all the bills are paid and the team members are compensated, there's not enough profit left to build the business—unless you start from the bottom and work backward to discover your real income goal.
Today's guest is Murray Voth of RPM Training. Murray is going to teach shop owners how to do the math that creates a bigger net profit for the shop.
 
Sponsored by Ford Motorcraft

Growing Your Business with Data-Driven Marketing Techniques: Sponsored Podcast

In this episode of Ratchet + Wrench Radio, sponsored by Cinch, Justin Rae, Founder & CEO of Cinch, sits down with Matt Hudson, Content Director for Ratchet + Wrench, to talk about some of the ways shops can sharpen their marketing strategies through the improved use of data.
Go here to learn more about Cinch and schedule a demo for a free $50 Amazon gift card.

Securing Your Shop’s Data | Sunil Patel

In this episode, Sunil Patel of Tekmetric discusses cybersecurity as it pertains to auto repair shops, the difference in security between on-site and cloud storage, how to secure your shop's data to prevent breaches and unexpected data loss and how Tekmetric is approaching cybersecurity.
 
Sponsored by Ford Motorcraft

Optimizing Your Website for Success | Tony Mercury

In this episode, Tony Mercury, VP of Revenue at Autoshop Solutions, stops in to talk all things website. We look at how shop owners should approach building and using a website to convert customers, as well as the type of imagery, content and messaging you need to get customers to choose you.
Sponsored by Ford Motorcraft

Are EV Tires a Viable Profit Center? | Tim Eisenmann

In this episode, Tim Eisenman, CEO of Torqata, talks about EV tires and whether or not shop owners can and should capitalize on servicing tires as an entry point to capturing EV customers. 
 
Sponsored by Ford Motorcraft

How I Created My Shop’s Brand Story and Vision | Rob Choisser

In this episode, Rob Choisser of Choisser Automotive Services in Davidsonville, Maryland, talks about how he got into the industry and the four trademarks upon which he built his shop's culture.
 
Sponsored by Ford Motorcraft

How I Became a Million-Dollar Service Advisor | Chelsea McDonald

In this episode, Chelsea McDonald of Certified Transmission in Bellevue, Nebraska, shares her journey into the auto care industry and how she committed to becoming the best service advisor in her shop. She also offers actionable tips for service advisors looking to get that winning edge. 
 
Sponsored by Ford Motorcraft

The Interesting History of Kenwood Tire & Auto | Spencer Carruthers

In this episode, Spencer Carruthers, owner of Kenwood Tire & Auto in West Bridgewater, Massachusetts, tells the story of this historic shop that was once a one-room school and a public library. He also shares insights he's learned about how auto repair shops can capitalize on EV tires as a service.
 
Sponsored by Ford Motorcraft