Ratchet+Wrench Radio

Innovate: A Creative Take on Shop Culture

Wayne Whitworth speaks on the strong company culture at Schertz Auto Service in Schertz, Texas, and the unique projects they collaborate on to make it happen. 

Grow: Finding Your Passion

In this week's Grow podcast, Ratchet+Wrench columnist Rissy Sutherland speaks with Tekmetric owner and shop owner Sunil Patel about his unique journey into the industry.

How I Did It: Mastering the Call

Nancy Friedman, founder of Telephone Doctor, details the importance of customer service and shares her top tips for mastering customer calls. 

Lead: The Danger with Taking Risks

Aaron Stokes details what every shop owner needs to consider when taking a large risk in their business.

Innovate: Marketing with a Personal Touch

For years, Bockman's Auto has sent out holiday cards and "Christmas in July" coupons to its clients for an estimated $40,000 boost or so. Learn the ROI secrets from owner Jon Bockman. 

Innovate: Bruce Howes and the Power of Process Maps

Bruce Howes is the owner of Atlantic Motorcar Center in Wiscasset, Maine. For years, Howes has used process maps to train his staff, run his shop, and ensure success. 

Innovate: Extreme Ownership Yields Success

Lucas Underwood is the owner of L & N Performance Parts in Blowing Rock, North Carolina. Today on R+W Radio, Lucas shares how rewarding—and simple—it is to go the extra step for your clients, and what the concept of extreme ownership means to him.

Lead: Never Stop Advertising

Pre-sell. Be a promoter. And never, ever stop advertising. This week on Ratchet+Wrench Radio, Aaron Stokes tells it like it is. 

Innovate: Old-School Media for New-School Customers

Jeff Matt is the owner of Victory Auto Service & Glass, a six-shop operation in Minnesota (five) and Florida(one). Today, Matt shares his experience working at a shop where customer service was nonexistent, and how he leveraged that experience into a successful multi-shop business (and the old-school media he uses to keep it going). 

How I Did It: Weathering the Storm in Nome, Alaska

Rolland Trowbridge is the owner/operator of Trinity Sails & Repair in Nome, Alaska, the only shop for hundreds of miles. Perched on the western coast of Alaska at the edge of the Arctic Sea, Trowbridge faces some unique shop challenges in the frozen north. Hear the conclusion of his story in part 2 of 2 this week.