Ratchet+Wrench Radio

Grow: The Benefits of Mobile Repair

Bridgette Tuquero of YourMechanic, a website based platform that connects technicians and customers, discusses the benefits of mobile repair and what auto repair shop owners can learn from its business model and how to leverage platforms like this to grow their businesses. 

How I Did It: Elevating Customer Service

Julio Martinez, owner of Elam Kwik Kar, tells us how he took customer service in his shop to the next level.

Sponsored: The 4 Key Components of Direct Mail

Josh Davis, EVP of sales at Mail Shark, breaks down how the key components of every direct mail campaign, if done correctly, ensure a growing customer base.  For additional information about direct mail or Mail Shark, contact Josh directly at 484-302-7266 or visit themailshark.com/ratchet.

Lead: How to Be a Role Model

In this month's episode of Ratchet+Wrench Radio, Aaron Stokes speaks on the importance of being a role model vs. a typical owner.

Innovate: Trends in Marketing

Tim Ross, president and CEO of Mudlick Mail Marketing, discusses trends in marketing and why direct mail isn't dead. 

Lead: Benefits of Using Flat Rate

In this month's episode of Ratchet+Wrench Radio, Aaron Stokes speaks about the benefits of using a flat rate, as well as figuring out the right employees for this system.  

Grow: Building Self-Sufficient Staff

Bill Greeno, a "management guru" in the automotive industry, shares his tips on getting employees to become more independent, along with tools to get them started.

Innovate: Recruiting Techs

Ben Pohl, graduate and automotive tutor at College of DePage in Illinois, shares his thoughts on what makes an effective tech program and what shop owners can do to attract a top quality tech. 

How I Did It: Creating an Effective Culture

John Beebe, owner of Bellingham Automotive and Burlington Automotive in Washington, discusses how he's been able to create a culture that retains employees. 

Lead: A Full Leadership Self-Evaluation

In this month's episode of Ratchet+Wrench Radio, Aaron Stokes speaks on the best ways for owners to assess their leadership skills, as well as how their managing style affects the employees at their shop.