Ratchet+Wrench Radio

Maximizing Work Opportunity

Mark Seawell, Advisor Training Director for RLO Training, discusses what shops can do to build trust with customers and have to convey that into bigger sales and thus a larger ARO. Seawell will be featured in an upcoming issue of the Ratchet+Wrench magazine, so stay tuned for more on the topic. 

How to Approach Sudden Growth

Right now, shops across the country are experiencing all-time high car counts and ticket averages. But as business picks up, does your shop have the processes to match?  Desert Car Care's Frank Leutz explains why the devil is in the details, how to protect your processes as you grow, and how improper documentation could be truly costing you.

How to Build Your Best Legal Line of Defense

When it comes to auto repair, there's an education gap. Few attorneys understand the challenges shop owners face in their day-to-day operations, and as vehicles become more complex, the need to have a savvy legal pro in your corner has only become more urgent.  William Ferreira, a go-to repair defense specialist, explains how to bridge the gap and build an attorney relationship that's well worth the investment. 

When Do You Really Need to Prepare For Electric Vehicles?

When it comes to preparing for and investing in electric vehicles, are you better off jumping in or sitting back? Aaron Stokes, 20 year industry veteran and founder of Shop Fix Academy explains how he's approaching a future shift to EVs, including the metrics he's measuring in his own shops and the factors he's tracking along the way. 

How to Gain Ground With LinkedIn

You've probably heard all about the value of platforms like Facebook and Instagram when it comes to building business and making connections ... but what about LinkedIn? Desert Car Care's Frank Leutz explains how the platform's algorithm can deliver an unexpected ROI, how to access and connect with second and third-tier audiences, and how to leverage the support of key influencers in your market. 

Why Consumers Avoid Repair Shops

Matt Wojsaik, shop manager at Utires — which operates two repair locations in the Chicago area — details the results of a study that the company recently conducted. Wojsaik shares the most common reasons consumers avoid the mechanic and some solutions to solve those issues. Wojsaik also reveals the top repairs that consumers hold off on the longest along with much more from the survey. 

Your Field Guide to Hiring and Firing

Hiring and firing are actions all shop owners must maneuver, but may struggle to master. Roxi Bahar Hewertson, a consultant, business expert and author of books like "Hire Right, Fire Right: A Leader’s Guide to Finding and Keeping Your Best People," shares her tips for setting yourself and your team up for success through the hiring process, as well as how to be thorough and respectful when it's time to let somebody go.

Your Guide to Social Media Marketing Dos and Don’ts

Megan Williams, co-founder of 3P Marketing Solutions, talks with associate editor Mike Munzenrider about what makes a successful social media marketing strategy. While Williams approaches things from a collision repair perspective, listeners across the repair industry will hear some great tips for making the most of your social media efforts

Keeping Ahead of Today’s Tech Shortage

With a boost in post-COVID repair shop business, shop owners are facing fresh pressure to hire and retain talented technicians. Monthly guest and ShopFix Academy founder Aaron Stokes explains why now is the time to invest in your shop's talent before they get a better offer. 

The Making Of A Mobile Repair Business

Joel Milne, CEO of RepairSmith, joins the show. RepairSmith is a full-service mobile repair business that is rapidly expanding along the west coast. Milne shares insights on how the company is growing, where it hopes to be in the next few years, and some really great information on the little intricacies of running a mobile repair business and how it all works logistically.