Ratchet+Wrench Radio

Is Your Bottom Line an Afterthought? | Murray Voth

Most small businesses, such as auto repair shops, focus on customers and sales. Once all the bills are paid and the team members are compensated, there's not enough profit left to build the business—unless you start from the bottom and work backward to discover your real income goal.
Today's guest is Murray Voth of RPM Training. Murray is going to teach shop owners how to do the math that creates a bigger net profit for the shop.
 
Sponsored by Ford Motorcraft

Growing Your Business with Data-Driven Marketing Techniques: Sponsored Podcast

In this episode of Ratchet + Wrench Radio, sponsored by Cinch, Justin Rae, Founder & CEO of Cinch, sits down with Matt Hudson, Content Director for Ratchet + Wrench, to talk about some of the ways shops can sharpen their marketing strategies through the improved use of data.
Go here to learn more about Cinch and schedule a demo for a free $50 Amazon gift card.

Securing Your Shop’s Data | Sunil Patel

In this episode, Sunil Patel of Tekmetric discusses cybersecurity as it pertains to auto repair shops, the difference in security between on-site and cloud storage, how to secure your shop's data to prevent breaches and unexpected data loss and how Tekmetric is approaching cybersecurity.
 
Sponsored by Ford Motorcraft

Optimizing Your Website for Success | Tony Mercury

In this episode, Tony Mercury, VP of Revenue at Autoshop Solutions, stops in to talk all things website. We look at how shop owners should approach building and using a website to convert customers, as well as the type of imagery, content and messaging you need to get customers to choose you.
Sponsored by Ford Motorcraft

Are EV Tires a Viable Profit Center? | Tim Eisenmann

In this episode, Tim Eisenman, CEO of Torqata, talks about EV tires and whether or not shop owners can and should capitalize on servicing tires as an entry point to capturing EV customers. 
 
Sponsored by Ford Motorcraft

How I Created My Shop’s Brand Story and Vision | Rob Choisser

In this episode, Rob Choisser of Choisser Automotive Services in Davidsonville, Maryland, talks about how he got into the industry and the four trademarks upon which he built his shop's culture.
 
Sponsored by Ford Motorcraft

How I Became a Million-Dollar Service Advisor | Chelsea McDonald

In this episode, Chelsea McDonald of Certified Transmission in Bellevue, Nebraska, shares her journey into the auto care industry and how she committed to becoming the best service advisor in her shop. She also offers actionable tips for service advisors looking to get that winning edge. 
 
Sponsored by Ford Motorcraft

The Interesting History of Kenwood Tire & Auto | Spencer Carruthers

In this episode, Spencer Carruthers, owner of Kenwood Tire & Auto in West Bridgewater, Massachusetts, tells the story of this historic shop that was once a one-room school and a public library. He also shares insights he's learned about how auto repair shops can capitalize on EV tires as a service.
 
Sponsored by Ford Motorcraft

How Branded Merchandise Helps Our Shop | Susan McGrath

In this episode, Susan McGrath of Girlington Garage in South Burlington, Vermont, talks about how she and shop owner Demeny Pollitt began using branded merchandise. 
McGrath tells how they choose what to invest in, what customers like, what fell flat, and how it has helped the shop become known in the community. 
 
Sponsored by Ford Motorcraft

Why I Hired a Coach (and Why You Should, Too) | Kevin Oswald

In this episode of Ratchet+Wrench Radio, Kevin Oswald, owner of Oswald Service and Repair in Idaho Falls, Idaho, talks about his decision to hire a coach and the difference it made for his shop. He also opens up about changing coaches and why for some owners, a different perspective can add to their growth and success.