{"store":{"baseInfo":{"podcastTitle":"Ratchet+Wrench Radio","slug":"ratchetandwrenchradio","podcastDescription":"The official podcast of Ratchet+Wrench, providing strategies and inspiration for auto care success.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/16427190/Security_26.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/16427190/Security_26_1200x628.jpg?s=ee6fb7a11fd8d847300a8079483a1c53&e=jpg","podcastUrl":"https://ratchetandwrenchradio.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/ratchetandwrenchradio/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pw/pbblog-yekg9-faa8b6?from=usersite","removePodbeanBranding":"yes","brandingLogo":null,"timeZone":{"timeZoneId":11,"gmtAdjustment":"GMT-06:00","useDaylightTime":1,"value":-6,"text":"(GMT-06:00) Central Time (US & Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/Chicago"},"podcastDownloads":null,"totalEpisodes":419,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":false,"author":"Ratchet+Wrench","enableEngagementStats":true,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-yekg9-faa8b6-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-yekg9-faa8b6?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/3kq553Z1w4Lw4J8Taa8KbU","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/eaf925bf-097e-41e6-8cb9-2d5545579d09","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null},{"name":"iHeartRadio","link":"https://iheart.com/podcast/30948894","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/iHeartRadio.png","title":null},{"name":"PlayerFM","link":"https://player.fm/series/1331790","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/PlayerFM.png","title":null},{"name":"Podchaser","link":"https://www.podchaser.com/podcasts/ratchetwrench-radio-420979","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/Podchaser.webp","title":null},{"name":"BoomPlay","link":"https://www.boomplaymusic.com/podcasts/68499","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/BoomPlay.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Avenir"},{"id":"SecondaryFont","val":"Avenir"},{"id":"PlayerColor","val":"#8fc31f"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#ffffff"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"PageHeaderBackgroundColor","val":"#868686"}],"episode-list":[{"id":"EpisodeListType","val":"grid"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"hide"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#e9e9e9"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/05DKY6cGdsld","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-Ap6WjmtApCl8","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer2"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Copyright 2023 All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.generic","app_store_id":1484287462,"app_name":"Podbean Biz Podcast App","scheme":"enterprise-podbean-com"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":false,"organizationName":"Endeavor Business Media","organizationPageLink":"https://www.podbean.com/podcast-network/endeavorb2b83xuuwgu"},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"userLikeCheckedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://ratchetandwrenchradio.podbean.com","apiCommonParams":{"t":"68701958","clientSignature":"4ad9ebc63953ddcc342e258afdbb0fb4","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb20987594-j5gkf","episode":{"id":"pb20987594","idTag":"j5gkf","title":"Innovate: Master Publicity","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16427190/b6b3b0f522b796462c55b18e933436e9_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog16427190/b6b3b0f522b796462c55b18e933436e9_1200x628.jpg?s=d79387044ab15f511f0db0fc57bbd231&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16427190/b6b3b0f522b796462c55b18e933436e9.jpg","previewContent":null,"content":"

Publicity is a great way to reach customers, but not every shop owner is trained for it. Frank Leutz, owner of Desert Car Care of Chandler, and co-host Susie Wong, discuss the dos and don’ts of a press release, how to attract the media and how to prepare for a TV appearance.

Hear more from Frank at http://bit.ly/WrenchNation

","publishTimestamp":1578312000,"duration":2641,"mediaUrl":"https://mcdn.podbean.com/mf/web/a2b82e/secure_ratchetandwrench_Frank_Episode_3.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-j5gkf-1403eca","likedCount":null,"deepLink":"https://www.podbean.com/ew/pb-j5gkf-1403eca","transcriptUrl":null,"permalink":"/e/innovate-master-publicity/","downloadLink":"","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":0,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-j5gkf-1403eca","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false,"userIdEncrypted":null,"userProfilePicture":null,"username":null,"isVerified":false,"loadUserInfo":false,"loginUrl":"https://www.podbean.com/site/user/login?return=https%253A%252F%252Fratchetandwrenchradio.podbean.com%252Fe%252Finnovate-master-publicity%252F&rts=72f5cb98cac4fd830100233de5df77755c394f3d","recaptchaV3Loaded":false,"recaptchaV2Loaded":false,"likesLoaded":false,"commentLikeMap":{},"commentOffset":0},"episode":{"id":"pb20987594","idTag":"j5gkf","title":"Innovate: Master Publicity","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16427190/b6b3b0f522b796462c55b18e933436e9_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog16427190/b6b3b0f522b796462c55b18e933436e9_1200x628.jpg?s=d79387044ab15f511f0db0fc57bbd231&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16427190/b6b3b0f522b796462c55b18e933436e9.jpg","previewContent":null,"content":"

Hear more from Frank at http://bit.ly/WrenchNation