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Ratchet+Wrench Radio offers four tracks each month that explore the industry's biggest trends, most pressing topics, and the leadership and business management tips and strategies you need to thrive.

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In this first episode of Ratchet+Wrench's Inside the Consumer's Mind podcast series, editorial director Anna Zeck chats with Dynamic Automotive's Dwayne Myers to learn how shops can approach the sensitive topic of price and avoid making customers feel vulnerable, overwhelmed, or taken advantage of.

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