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You've probably heard all about the value of platforms like Facebook and Instagram when it comes to building business and making connections ... but what about LinkedIn?

Desert Car Care's Frank Leutz explains how the platform's algorithm can deliver an unexpected ROI, how to access and connect with second and third-tier audiences, and how to leverage the support of key influencers in your market.

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You've probably heard all about the value of platforms like Facebook and Instagram when it comes to building business and making connections ... but what about LinkedIn?