How to Establish Trust and Win Customers Online - Part 2 (w/ Jimmy Lea)

In the second installment of this two-part series, Jimmy Lea, product evangelist at Kikui, is back to show shop owners more about developing and growing trust online through Google. 

This week, Lea talks about:

• What the sweet spot is for Google Reviews.
• How to optimize the replies you add to customer reviews to help others better find your shop.
• How many positive reviews does it take to grow your star rating?
• Whether Facebook Reviews have more weight than Google Reviews.
• The importance of having a consistent listing across the entire web.
• How much weight Google places on customer reviews in its algorithm?
• An email hack email to get a review and schedule the next service appointment at the same time.