How to Establish Trust and Win Customers Online - Part 1 (w/ Jimmy Lea)

In this episode, Jimmy Lea, product evangelist at Kikui, kicks off this two-part series on how shop owners can develop trust online through Google. 

This week, Lea talks about:

• Why shop owners need to pay attention to Google Reviews
• Why obsessing over 5-star ratings isn't the right strategy with Google
• Why shop owners must engage with customer reviews and why Google loves this
• How to report consumer abuse (false reviews)aimed at tanking your reviews
• What is review gating and why it's a bad practice for your shop
• How to properly solicit customer reviews
• How to get optimized Google reviews to attract the right customers