Tuesday Jul 12, 2022
Dissecting Mail Shark’s New Auto Care Customer Survey (w/ Josh Davis)
Welcome to Ratchet+Wrench Radio, your podcast for strategies and inspiration for auto care success. This week, Josh Davis, chief revenue officer at MailShark, joins host Chris Jones as they take a deep dive into a new auto care industry customer survey Mail Shark conducted called Cracking the Code. We'll talk about:
- How they gathered the data
- What they learned about consumers and trust as it pertains to shops
- Why trust is changing
- One trust factor shop owners must fix today
- How DVI factors into consumer trust and perception of repair shops
- Demographic, economic, and generational factors regarding trust
- Whether 5-star Google ratings help or hurt shops in the eyes of consumers
- Habits of high-income customers
- Marketing tips for shops